Blossm //

Blossm is a group project where we were able to choose from a selection of future-focused briefs a full brand identity complete with whatever artefacts we deemed necessary. The key challenges for the brief was to create a culturally and socially engaged brand for an upcoming group of sustainable fashion designers that evoke feelings of passion, play and positivity. I played a pivotal role, responsible for initialising the brand colour scheme, curating the logotype and set of symbols pictured below, creating the brand guide as well as the marketing campaign complete with copywriting.